Máximo: more than a logo, a story

If you made it this far, you probably wondered: why is there a dog in a software development portfolio?

This is Máximo. And he's not just a cute 3D model.

The story

Máximo represents every dog that has been part of my life and my family. At home, in Potosí, Bolivia, dogs were always at the center of everything. My parents, my two sisters and I — they brought us all together.

Máximo was special. He kept me company while I worked. When I was at the computer late at night, he was right there, lying at my feet. And somehow, he knew when I still had things to do. He wouldn't let me rest easy — as if he understood there was still code to write, videos to edit, ideas to bring to life.

Why he is my personal brand

Máximo is no longer with me. Like my other dogs, he's gone. But what they stand for is still alive:

The company during long nights of work. The quiet motivation. The connection with my family. The idea that the most important things aren't always the most obvious ones.

That's why Máximo is my logo. Every time you see him spin on this page, it's a reminder that behind every project there's a story, a family, and a dog that wouldn't let you sleep until you were done. 🐾

For all the dogs

This space is for Máximo, but also for all the ones who came before and after. Thank you for teaching me that the best motivation comes from the most unexpected places.